How I Became An Expert on

Online Identity Management

The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.

Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want to hide some parts of your life online. How do you ensure that this happens?

Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. The solution is optimization of what appears when your name is searched. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.